Planet Eureka! Inventor Workshop

• When: Saturday, July 9th, 1:00pm-5:00pm
• Where: Xavier University - Smith Hall
  
• What: A highly interactive workshop facilitated by Eureka! Ranch International where facilitators and fellow participants will help you articulate your concept in language that excites buyers.  The workshop also prepares you to submit your invention to the Planet Eureka! International Innovation Network and supplies you with a complimentary $2000 market research report for your concept.
• Register: $100. Space is limited.  Sponsored by Planet Eureka!  Proceeds benefit Cincinnati Innovates.
  

Agenda:

Part 1: Overview & what makes your innovation

Get a big picture understanding of the workshop, the marketplace and the Merwyn Business Simulation Research Report Tool.

Part 2: Turn features into benefits

You triple the effectiveness of your marketing efforts by overtly communicating your customer benefit.

Part 3: Align benefits to a final decision maker

Speak directly to the person who controls or most strongly impacts the purchasing decision.

Part 4: Provide real reason to believe

You double your odds of success when you communicate a real reason to believe  that your overt benefit will be delivered.

Part 5: Drive for 60 Second Clarity (A)

“Name and Keywords”.  Simple language helps everyone understand your offer (also includes a quick overview of Planet Eureka Innovation).

Part 6: Drive for 60 Second Clarity (B)

“Dramatic Difference in One Sentence”.  You triple your odds of success when you offer a dramatic difference in overt benefit and real reason to believe.

Part 7: Define the clear money model

Think about the pricing of your offering and the profit formula.